“[…] In the next 30 years, we will see another 3 billion people inhabit the Earth, and the middle class of urban dwellers will continue to rise. Poultry farming must respond. Farmers must farm data, not just chickens, and in doing so, harness new digital technologies and information to improve efficiencies and respond to the growing requirements of proactively engaged consumers (“prosumers”). These eight digital technologies provide a useful framework to describe the plethora of novel technologies arriving in the marketplace that can help producers manage their flocks in a more efficient and sustainable way.”

Source: Flocking to Digital: The Future of Poultry Technology